Valentine's Day Fragrance
From trial to sale in the same car ride. On Valentine's Day, a luxury fragrance brand took over the Hangry Store, creating an exclusive brand experience with the launch of two new fragrances for him and her. Passengers were able to try the samples and then purchase the full-size format through the store.
Action: Renamed the a and b exclusively for the fragrance brand, integrated video content and linked to Sephora.com to drive purchase.
+10K impacted in 1 day
4K samples distributed
+17K shared their experience on social networks
2 lucky winners to win a Michelin dinner on Valentine's Day
Fragrance and discount
A luxury fragrance brand took over the Hangry store, creating an exclusive brand experience to launch its new women's fragrance. Passengers received the fragrance attached to a brochure that included a unique discount available to Hangry passengers where they could try the samples and then purchase the full-size format at El Corte Ingles.
Action: The name of the Hangry store has been changed to the brand name of the fragrance and a flyer has been attached with a discount code to be redeemed when buying the full format in El Corte Inglés stores.
+17,5K impacts in 2 weeks
+25K shared their experience on social networks
Father's Day Fragrance
From product testing to driving in-store and online sales, a well-known fragrance brand took over the Hangry Store, creating an exclusive brand experience to promote their latest men's fragrance on Father's Day.
+20K passengers impacted in 2 weeks
8K samples distributed
+18K shared their experience on social media