You have to know how to communicate a product that often costs or is not possible to try it at the same time. Therefore, it is important to reach a specific audience at a moment of interest to make it a great experience.
Personal Care Communication
Hair care
Brands constantly want to gather consumer feedback on their latest product launches. Using Hangry's On The Go distribution and sampling channel, we maximize awareness of existing branded products by using vehicles to generate R&R by providing qualitative consumer insight.
Action: Hangry Store rebranding for a leading beauty brand included increasing brand awareness, product trial, consideration and purchase. Information gathered through a customized consumer survey.
+175K users impacted
+95% product trial30,000 samples distributed.
+28K shared their experience on social networks.
Personal care
Hangry's on-the-go distribution channel is generating increased awareness, trial, consideration and purchase of the product. More than 60% of consumers who received a sample and tried it at home shared their experiences on social media, gathering valuable consumer feedback.
+50K passengers impacted
+97% product trial
25,000 samples distributed